MARIGOLD INFLUENCE

✻ Creator List Brief

Tell us who you're
looking for.

The more specific you are, the better your list. This takes most clients about 10 minutes. We'll save your progress as you go – close the tab and come back any time.

01 Client Information

1–2 sentences about the brand, the aesthetic, and the target consumer.

What tools or platforms do you currently use for creator/influencer management? e.g., GRIN, CreatorIQ, none.

02 Creator Criteria

e.g., “salon-based hairstylists”, “beauty & lifestyle”, “wellness + sleep experts”.

Leave blank if a single niche. If multiple, list each – they may be sourced separately.

Platform(s)

Per platform. If different ranges per platform, note them in “Content style notes” below.

Typical threshold: 1%+ for macro, 3%+ for micro. Leave blank if no minimum.

%

The more specific, the better the results. What does your ideal creator's content look and feel like?

03 Diversity & Representation
04 Exclusions

Creators with active ambassador / partnership relationships with these brands will be excluded.

05 Reference Creators

These are gold. Reference creators are incredibly valuable for calibrating discovery and vetting. Please share 3–5 examples for each category if available.

Handles – gold-standard examples of who you want. Used to calibrate search queries, vetting criteria, and AI lookalike matching.

Handles – examples of wrong fit. Helps define the boundaries: too polished, too broad, wrong niche, etc.

06 Additional Notes

Are there any seasonal or product launch moments you'd like us to take into account that would impact the type of creators we source?